Skillshare

Email Marketing Essentials: Writing Effective Emails (Skillshare)

Offered by Skillshare,

Join Mailchimp's Kate Kiefer Lee and learn how to write a marketing email that helps you — the small business owners, freelancers, and startup teams — accomplish your business goals. The way you write your emails can have a huge impact on how they align and achieve your business goals. Whether you're kicking off a new campaign or looking to revamp your strategy, use the tactics in this class to make the most of email!

This 28-minute class covers:

best practices for writing online
how to optimize each written element of a marketing email
content ideas for achieving your business goals
tips for editing before you hit "send"

Put your knowledge to work! Share a marketing email that you made you take action. This could be purchasing a product, reading an article, RSVP'ing to an event, or forwarding to a friend.
Share a marketing email that made you take action.
Since the focus of this class is writing, pay special attention to the words in the email. Does the subject line catch your eye? What's communicated in the body copy? Is there a clear call to action?
Your email inbox is full of inspiration for your own email campaigns. Understanding what catches your eye will help you craft effective written communication in your own email marketing campaigns.

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