Discover the impact digital technology is having on the retail industry and what it means for customers. Understand how digital technology is changing retail. Digital technology is transforming the world of retail. You’ll learn about the impact of this transformation, from data transforming customer experiences and operations, to the increasing impact of connected devices and automation.
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You will also look ahead, asking what the different concepts and technologies mean for the future of retail and for those that work in this industry.
What topics will you cover?
Week 1: Retail in the digital age and creating new customer experiences
Week 2: The power of customer data and using data behind the scenes
Week 3: Retail in a connected world, automation, AI and the future of retail
What will you achieve?
By the end of the course, you'll be able to...
- Describe how digital has created new ways for retailers and customers to connect
- Describe how digital can help retailers improve customer experience
- Explain what omni-channel means and understand the new channels digital enables
- Explain the increasingly important role that digital marketing and social media are playing in retail
- Describe how digital enables retailers to give their customers a more personalised experience
Who is the course for?
This course is for anyone seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.
