The words that you use throughout your app or site are just as important as the interaction and visual design. But the words – or copy – are often an afterthought. All too frequently we use words like “Submit” and “Cancel” on our UIs as if we’re talking to a computer and not a human. We need to bring a personal touch to the words on the screen. This openSAP course Copywriting: Improve User Experience One Word at a Time explains why it’s vital to think about the words as part of your design. Using real-world examples, you’ll get practical advice on how to write effective and compelling copy that will delight your users.
The course received the Distinguished award and the Best of Show in the category of Instructional Materials.
In this course, you’ll learn why copy is so important for your users’ experience and how copywriting fits into the design-led development process. Domain experts provide insights and best practices, and by participating in the exercises, you’ll get practical experience in writing copy.
In This Course, You Will:
- Gain an understanding of the term copywriting and how it fits into the design-led development process
- Discover the importance of writing effective and compelling copy in your software
- Get the basics of copywriting, including using natural language to speak with your audience
- Understand the importance of terminology
- Learn best practices and tips for writing copy, and practice those skills with weekly exercises
- See how the copywriting process is implemented in SAP projects like Fiori
Course Content
Week 1: Introduction to Copywriting
You’ll get an introduction to copywriting and hear from branding expert Bill Beard on why copywriting is critical for today’s development teams. SAP content experts provide insight into their experiences in working with copy. You’ll do a hands-on exercise, then publish it in the Discussion Forum.
Week 2: Copywriting Basics
Bill describes how to prepare for and test your UI copy. You’ll also hear from SAP experts about using conversational language in your UI and the importance of using consistent and clear terminology. You’ll do a hands-on exercise, then upload it to take part in the peer assessment.
Week 3: Copywriting Best Practices and Case Studies
In week 3, Bill covers the best practices for writing copy. You’ll also hear from SAP experts on how they’ve implemented the copywriting process within their own design-led development cycles. If you are participating in the peer assessment, you’ll review and grade a few submissions from your peers.
Week 4: Complete the Peer Assessment
You’ll receive your peer-reviewed submission and can see the points you were awarded and the written feedback from your peers. You have the option to rate your peers’ feedback.
