How to Create a Profitable Pricing Strategy (FutureLearn)

Develop a complete go-to-market strategy for your business or business idea
You’ll start by asking yourself which is the most important aspect of your business; it’s uniqueness or the value that it provides. You’ll also identify what kinds of benefits will resonate best with customers.
You’ll then also ask questions such as:

• What cues can I take from my product or service to inform my business positioning?
• What role does competition play with my positioning?
• Which elements of my business can I emphasise in order to improve my positioning?

Initiate a powerful positioning strategy
From here, you’ll then decipher how to initiate a powerful positioning strategy, identifying which areas of your go-to-market strategy are impacted by your target market definition.
You’ll then also clarify which attributes are the most valuable when defining the demographics of your target market, and will establish which psycho-graphic profile information to focus on to initiate a strong messaging strategy.

Learn from a marketing expert from the EntrepreneurNOW! Network
Throughout the course, you’ll be taught by Ken Burke, a successful serial entrepreneur and the founder and CEO of the EntrepreneurNOW! Network.
He has used all the business strategies he teaches in this course throughout his own businesses.

What topics will you cover?

• The fundamentals of a creating a pricing strategy
• The different drivers to a pricing strategy
• How pricing fits into the other business strategies you have
• How to set price based on analysing overall cost to produce and distribute product or service.
• Learn the three different types of pricing models you can use.

What will you achieve?
By the end of the course, you‘ll be able to...

• which pricing model should I use for my business
• ways you can add value that boost margins, not costs
• higher prices in a competitive market