Develop a Sustainable Financial Strategy. There is no higher form of user validation than having customers support your product with their wallets. However, the path to a profitable business is not necessarily an easy one. This course blends instruction with real life examples to help you effectively develop, implement, and measure your monetization strategy, iterating on the model as appropriate.
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Google Developer Relations has worked with thousands of developers in hundreds of startups to help them build successful apps. Along the way, they’ve identified common themes that contribute to successful monetization strategies.
This course combines this expertise with insights from leading startups in multiple industries. From ecommerce to games, this course will guide you through the best practices and principles for monetizing your app. By the end of this course, you’ll be able to:
- Choose & implement a monetization strategy relevant to your product
- Set performance metrics & monitor the success of a strategy
- Know when it might be time to change methods
What You Will Learn
Lesson 1
Introducing Monetization
- A monetization strategy is comparable to the product/market fit for a new idea.
- Start thinking about profitability from the beginning.
- Learn about monetization models profit margins KPIs and customer acquisition and retention.
Lesson 2
Monetization Strategies
- Monetization strategies for freemium subscription eCommerce and Ads across web games and native apps.
- Learn about the tools startups use to implement these strategies and design a plan to execute a model for your own product.
Lesson 3
Implement a Monetization Plan
- Choose and tailor a monetization strategy for your product and learn how to set up tracking to monitor its effectiveness.
- Use Google Analytics and other tracking tools to get behavior reports crashes exceptions and app speed.
Lesson 4
Optimize Your Model
- Learn how to react and re-engage users if your monetization strategies don’t originally work.
- See how product and monetization are closely tied and how the Hooked Model can be used to optimize your strategy.
Prerequisites and Requirements
This course has no formal prerequisites, but you will get a lot more out of the instruction and exercises if you’ve got a product design, or you’ve completed Product Design before enrolling in this course.
