Coursera

Annual Campaigns: Building a Case for Support (Coursera)

Offered by University of California, Davis,
Annual Campaigns: Building a Case for Support (Coursera)

In this comprehensive overview of annual giving programs, you’ll gain an introduction to the basic terminology and concepts of annual giving as well as the various solicitation channels and donor types. Learn how to write a direct mail appeal, craft an impactful email appeal, and develop a script for phone solicitation.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

You’ll learn how to build a leadership annual giving portfolio and maximize the impact of memberships and events in annual campaigns. You’ll complete the course with the knowledge and skills to build and implement a multi-channel solicitation strategy that achieves the goals of an annual campaign.
Course 2 of 4 in the Fundraising and Development Specialization.

Syllabus

WEEK 1
The Science and Practice of Annual Giving
In this module, you will be able to define and describe common annual giving terminology. You will be able to identify the channels for annual giving and define your audience and build strategies based on data. You will be able to examine and analyze the fundamentals of successful direct mail and email programs and write impactful solicitations. You will be able to identify the fundamentals of telephone outreach and solicitation and develop scripts and ask ladders. You will be able to examine pledge fulfillment strategies and how to use them.

WEEK 2
Leadership Annual Giving
In this module, you will be able to develop a portfolio of annual giving donors. You'll be able to discuss ideas and best practices for securing a face-to-face donor visit. You will be able to demonstrate how to successfully qualify and solicit a high-value annual donor. You will be able to apply strategies to build relationships with donors to help them achieve their philanthropic goals.

WEEK 3
Memberships and Events
In this module, you will be able to compare the fundraising techniques of dues-based membership organizations. You will be able to examine the keys to successful fundraising events, and you will be able to create a plan to engage members and donors throughout the year.

WEEK 4
Bringing it All Together - The Multi-Channel Approach
In this module, you will be able to examine the fundamentals of a multi-channel approach to fundraising. You will be able to develop a multi-channel strategy and you will be able to consider the feedback you have received throughout the course and put together a final portfolio piece.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

International Leadership and Organizational Behavior (Coursera) Coursera
Università Bocconi

International Leadership and Organizational Behavior (Coursera)

Management & Leadership

Leaders in business and non-profit organizations increasingly work across national boarders and in multi-cultural environments. You may work regularly with customers or suppliers abroad, or be part of a globally dispersed cross-functional team, or an expatriate manager on an international assignment. You may be a member of a global online community, or a development aid worker collaborating with an international network of partner organizations. In all of these contexts, your effectiveness as a leader depends on how well you understand and are able to manage individual and collective behaviors in an intercultural context.

Oct 19th 2026
5-12 Weeks
Leadership Organizational Behavior Motivation
Details
Global Impact: Cross-Cultural Management (Coursera) Coursera
University of Illinois at Urbana-Champaign

Global Impact: Cross-Cultural Management (Coursera)

Business

With globalization, multiculturalism is on the rise. Managers need to lead a workforce composed of individuals from diverse cultural backgrounds. Managers need to negotiate and cooperate with organizations from diverse cultures; they need to know about the effects that diverse cultures can have on business practices. This course introduces the fundamentals of multicultural management by describing the impact of culture on interpersonal processes in organizations, discussing how culture shapes communication, leadership, negotiation, and teamwork.

Oct 26th 2026
4 Weeks
Leadership Teamwork Negotiation
Details
Researcher Management and Leadership Training (Coursera) Coursera
University of Colorado System

Researcher Management and Leadership Training (Coursera)

Health & Society

This course is for early career researchers and mentors who believe that modern scientific careers require management skills and want to be research leaders. This curriculum gives you skills to effectively implement funded projects, thereby enhancing your career success. Research leaders take on a number of new roles, rights, and responsibilities--as scientific leaders, financial administrators, managers, and mentors. In this course, we explain how to optimize the people, teams, projects, and finances for which you are responsible.

Oct 26th 2026
5-12 Weeks
Management Clinical Research Leadership
Details
High Stakes Leadership: Leading in Times of Crisis (Coursera) Coursera
University of Michigan

High Stakes Leadership: Leading in Times of Crisis (Coursera)

Management & Leadership Business

This course has been designed to help leaders, like you, learn how to effectively navigate the challenges of significant organizational disruptions. As a participant in this course, you’ll discover why an understanding of various stakeholder perspectives can inform and dramatically improve a leader’s response to events that threaten an organization’s very survival. This course is also about understanding and developing individual and organizational resilience—the ability to anticipate potential threats; to cope effectively with adverse events when they occur; and to adapt to changing conditions, ensuring a viable path forward for yourself, your team, and your organization.

Oct 26th 2026
4 Weeks
Leadership Crisis Management Resilience
Details
Self Awareness and the Effective Leader (Coursera) Coursera
Rice University

Self Awareness and the Effective Leader (Coursera)

Management & Leadership

Part of being an effective leader is learning how to play to your strengths and overcome characteristics that don't lend to good leadership practices. During the course, you will examine your own strengths and learn ways to use them in a leadership role. Learn to manage stress and solve problems creatively. Throughout the course, you will also build a tool kit of useful techniques that you can begin using right away in your engineering career.

Oct 26th 2026
5-12 Weeks
Engineering Leadership Leader
Details
Organizational Analysis (Coursera) Coursera
Stanford University

Organizational Analysis (Coursera)

Management & Leadership

In this introductory, self-paced course, you will learn multiple theories of organizational behavior and apply them to actual cases of organizational change. Organizations are groups whose members coordinate their behaviors in order to accomplish a shared goal. They can be found nearly everywhere in today’s society: universities, start-ups, classrooms, hospitals, non-profits, government bureaus, corporations, restaurants, grocery stores, and professional associations are some of many examples of organizations.

Oct 26th 2026
5-12 Weeks
Management Ecology Leadership
Details
The Roles and Responsibilities of Nonprofit Boards of Directors within the Governance Process (Coursera) Coursera
University at Buffalo,The State University of New York

The Roles and Responsibilities of Nonprofit Boards of Directors within the Governance Process (Coursera)

Management & Leadership Business

This course provides a more in-depth look at the roles and responsibilities of boards of directors in the governance of nonprofit organizations. While the course has been developed with North American culture in mind, we do appreciate that in other parts of the world, the nature of the roles and responsibilities of boards of directors may not be the same. Nevertheless,it is our hope that much of the course content will still be of value to those in other parts of the world.

Oct 21st 2026
5-12 Weeks
Planning Leadership Nonprofit Organizations
Details
Women's Leadership: Boost your skills and drive change (Coursera) Coursera
Inter-American Development Bank - IDB

Women's Leadership: Boost your skills and drive change (Coursera)

Personal and Professional Development

In this course, you will be able to learn about the importance of female leadership in Latin America and the Caribbean for the growth and development of economies, democracies, and societies. It focuses on gender equality as a fundamental pillar for sustainable and inclusive growth in the region.

Oct 26th 2026
5-12 Weeks
Women Leadership Emotional Intelligence
Details
L'avenir de la décision : connaître et agir en complexité (Coursera) Coursera
ESSEC Business School

L'avenir de la décision : connaître et agir en complexité (Coursera)

Management & Leadership

Ce MOOC a l’intention d’affronter et traiter des problèmes que rencontrent chaque personne, chaque groupe, chaque entreprise, chaque société, de façon de plus en plus aiguë et pressante ; dans notre temps d’évolution accélérée, de transformations ininterrompues, de mondialisation incontrôlée, d’incertitudes.

Oct 19th 2026
5-12 Weeks
Business Complexity Leadership
Details
Leadership in 21st Century Organizations (Coursera) Coursera
Copenhagen Business School

Leadership in 21st Century Organizations (Coursera)

Management & Leadership

Meet Jim Barton, the new CEO of Santa Monica Aerospace. Jim's job won't be easy: the company's hemorrhaging cash, struggling to regain investors' trust after an accounting scandal, and striving to transform its culture to become a more global competitor. In this course, you’ll travel with Jim as he takes on leadership challenges ranging from strategy execution, to inspiring people, to maintaining an ethical approach. Experts agree that twentieth-century leadership practices are inadequate for the stormy twenty-first-century present.

Oct 19th 2026
5-12 Weeks
Leadership Strategic Management Collaboration
Details