Transforming Your Company's Data Analytics Specialization

This program helps see the dynamic capabilities of your organization. Using the fitness landscape model, we help managers see where they are in relation to other organizations and how to reconfigure their dynamic capabilities to move higher up the competitive fitness landscape.
These “dynamic capabilities” include the social and digital - how we work and the technologies that support it. As companies pursue big data and cloud computing strategies - the technologies change. To sustainably improve the customer experience and achieve the competitive advantage that the power of data promises, you need the social technologies and processes that are able to adapt along with your data strategy.
The ability to reconfigure and deploy new capabilities within the organization by creating, extending, or modifying the existing resources is a “dynamic capability.” With the speed of technology disruption, business leaders must enable their company to adapt.
We will learn how to discover data sources in your company and leverage those structured and unstructured data to improve your whole business. From supply chain sourcing to marketing and delivery.
These lessons will help you make the right choices about digital transformation to make your organization better fulfill its mission and delight customers. To get there you must first understand the vision of a digital enterprise, what it looks like, how it operates, and why it’s so powerful in delivering results.

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Digital Transformation with Data Analytics Projects (Coursera) Coursera
University of Maryland, College Park

Digital Transformation with Data Analytics Projects (Coursera)

Embark on a transformative journey with our 'Digital Transformation with Data Analytics Projects' course. Gain insights into leveraging dynamic capabilities, crafting robust digital business models, and employing strategic foresight to ensure your organization thrives in the digital age. Perfect for professionals seeking to lead their organizations through change.

Jun 29th 2026
5-12 Weeks
Transforming with Data Analytics and Organization (Coursera) Coursera
University of Maryland, College Park

Transforming with Data Analytics and Organization (Coursera)

Discover the secrets of successful digital transformation in our comprehensive course, 'Transforming with Data Analytics and Organization'. Gain a framework to tackle organizational challenges head-on, harness the power of data analytics, and evolve your business model for long-term growth. Start your journey towards a digitally fit organization today!

Jun 29th 2026
5-12 Weeks
Making Evidence-Based Strategic Decisions (Coursera) Coursera
University of Maryland, College Park

Making Evidence-Based Strategic Decisions (Coursera)

Embark on a transformative journey with 'Making Evidence-Based Strategic Decisions', an insightful online course designed for leaders and professionals aiming to steer their organizations through the complexities of digital transformation. This course provides a structured framework to help you make informed decisions, build resilient business models, and anticipate future challenges effectively.

Jun 29th 2026
5-12 Weeks
Storytelling and Persuading with Data and Digital Technology (Coursera) Coursera
University of Maryland, College Park

Storytelling and Persuading with Data and Digital Technology (Coursera)

Discover the power of data-driven storytelling in influencing human decisions with 'Storytelling and Persuading with Data and Digital Technology'. This course, available on Coursera, equips you with essential skills in data analysis and narrative creation to effectively communicate insights and persuade key stakeholders. Learn how to transform complex datasets into engaging stories that resonate with audiences and drive action.

Jun 29th 2026
5-12 Weeks
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