Storytelling for Aspiring Entrepreneurs Professional Certificate

What you will learn:

• Apply The Lean Startup’s build-measure-learn feedback cycle to your startup concept to create products and services that customers want.
• Give life and bring emotion to your concept through the art of storytelling by defining, ethos, examples, anecdotes, hypotheticals, illustrations, humor and images.
• Work smarter, not harder by integrating early adopters into the conceptualization phase of your startup to reduce uncertainty.
• Get yourself out there to convey your concept through compelling storytelling during customer development conversations, group networking events and investor pitches.
• Run experiments to test each element of your vision so that your learnings can be validated scientifically with real customer feedback.