Social Media Marketing in Practice Specialization

Welcome to the Digital Marketing Institute’s foundational program on Social Media Marketing. The DMI is the global standard in Digital Marketing certification.
Over 3.6 billion people globally are using social media in 2021. This explosive growth, coupled with the speed of innovation and adoption of mobile technologies, has fundamentally reset consumer expectations, changed how consumers make purchase decisions, and transformed how businesses must operate to support their customers.
If you want to understand the forces transforming businesses today and the challenges social media marketers must overcome to cut through to engage their audience, this program will help you do so.
The first course begins with the core principles of digital marketing and digital transformation before diving into the basics of social media marketing, content marketing, and digital strategy. The second course drills into social media, business strategy, and the relative strengths of key social platforms for marketers.
The third course focuses on marketing using Facebook, Instagram, and Snapchat. The final course covers advertising on Twitter, LinkedIn, and YouTube, and social selling tactics to engage with today’s consumers.
After completing all courses in this Specialization, you will receive a DMI x Coursera certificate, DMI’s Certified Digital Marketing Associate certification, and three months of free Power Membership to unlock your next opportunity in a community of over 130k members.
WHAT YOU WILL LEARN

• How digital, social, and mobile technology are changing consumer behavior and expectations to present new challenges and opportunities for businesses
• How marketers use the concepts of the Buyers Journey with digital channels to influence behavior and online purchase decisions
• How to use the principles of content marketing to find, reach, and engage audiences and to start building brand loyalty and advocacy
• The benefits and advantages to a business of incorporating social media into its overarching digital strategy