Services Marketing Fundamentals Professional Certificate

What you will learn:

  • Understand marketing concepts in detail.
  • Explain the strategic and tactical aspects of marketing.
  • Comprehend the basics of services marketing mix.
  • Appreciate the intersection of Human Resources, Operations and Marketing in services.
  • Discuss service excellence & service quality.
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Services Marketing: Concepts & Applications (edX) EdX
Indian Institute of Management, Bangalore,IIMBx

Services Marketing: Concepts & Applications (edX)

Marketing & Communication Business

Dive into the world of Services Marketing: Concepts & Applications on edX. This course unravels the complexities of marketing services, offering insights into making everyday experiences simpler, more productive, and enjoyable across diverse sectors like banking, healthcare, hospitality, airlines, and communications. Whether you're a consumer or a business manager, this course equips you with essential knowledge to excel in service delivery and management.

Self Paced
5-12 Weeks
Marketing Promotion Branding
Details
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