Sales Operations/Management Specialization

Sales jobs span nearly every industry, from agribusiness and pharmaceuticals, to telecommunications and property management. And essential to sales is the management of the sales force. This course provides the knowledge and know how required for careers in sales management. Students are exposed to all facets of sales management, including organizing, selecting, training, motivating, supervising and compensating the sales force, territory management and administration and sales and expense forecasting. Also covered are typical sales management problems and potential solutions. As part of the course, you will meet a number of practicing sales managers who share their experience and knowledge. The learning outcomes are:
· Develop a plan for organizing, staffing and training a sales force.
· Identify the key factors in establishing and maintaining high morale in the sales force.
· Develop an effective sales compensation plan.
· Evaluate the performance of a sales person.
· Organize sales territories to maximize selling effectiveness.
· Evaluate sales and sales management strategies in relation to current legal and ethical standards of practice.

Filter Courses within "Sales Operations/Management Specialization" (Click to filter)
Compensation, Expenses and Quotas (Coursera) Coursera
West Virginia University

Compensation, Expenses and Quotas (Coursera)

Dive into the third part of Coursera's Sales Operations/Management Specialization and unlock the secrets to effective sales force financial management. This course explores various compensation strategies, efficient expense management techniques, and how to set impactful quotas that motivate your team towards achieving their goals.

Jun 22nd 2026
4 Weeks
Account Management & Sales Force Design (Coursera) Coursera
West Virginia University

Account Management & Sales Force Design (Coursera)

Dive into Account Management & Salesforce Design, a foundational course that equips you with essential skills in sales strategy and management. This course explores the intricacies of account management, sales operations, and designing an efficient sales force. Whether you're new to sales or looking to refine your existing strategies, this program offers valuable insights into boosting your personal selling process and understanding the buying center dynamics.

Jun 22nd 2026
4 Weeks
Forecasting, Budgeting, Territories, Evaluation and Legal/Ethical Issues (Coursera) Coursera
West Virginia University

Forecasting, Budgeting, Territories, Evaluation and Legal/Ethical Issues (Coursera)

Unlock the secrets to successful sales operations with our specialized course on Forecasting, Budgeting, Territories, Evaluation, and Legal/Ethical Issues. This course is designed for those who want to excel in managing sales teams, setting realistic goals, optimizing territories, assessing performance, and understanding the legal and ethical considerations of sales management.

Jun 22nd 2026
4 Weeks
Sales Operations: Final Project (Coursera) Coursera
West Virginia University

Sales Operations: Final Project (Coursera)

Dive into the practical application of sales operations with Coursera's 'Sales Operations: Final Project'. In this capstone course, you'll conduct a critical analysis of an actual business, exploring its sales function and management techniques. Gain valuable insights by interviewing a Sales Manager to understand real-world applications of your learned concepts.

Jun 15th 2026
4 Weeks
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