In this Specialization, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically.
WHAT YOU WILL LEARN
Coursera
Discover the secrets to successful pricing strategies with this expert-led course. Analyze market competition, set competitive prices, and enhance your revenue potential. Learn directly from Darden School of Business faculty and BCG global pricing specialists.
Coursera
Unlock the secrets to effective pricing with our Customer Value in Pricing Strategy course. Master the techniques of value-based pricing, enhance your product's perceived worth, and boost sales through a deep understanding of customer psychology and decision-making processes.
Coursera
Maximize your profits by mastering the art of pricing. This online course from Coursera, Cost and Economics in Pricing Strategy, teaches you how to set prices that optimize revenue through an understanding of cost-based economics. Taught by top-ranked Darden School of Business faculty and global pricing experts from Boston Consulting Group.
Coursera
Unlock the secrets of profitable pricing with 'Pricing Strategy in Practice.' This project-based course will guide you through a practical case study, applying economic principles and market analysis to determine the best price for your products or services. Developed by experts at Darden and BCG, this course is ideal for professionals looking to enhance their pricing strategies and improve profit margins.