Marketing Strategy for Engineers and Technologists Specialization

Tech-Driven Marketing Strategies for Startups. Acquired the skills to develop effective marketing strategies for tech startups, bridge the gap between product development and sales, and achieve financial success in dynamic markets.
What you'll learn:

• Develop strategic, entrepreneurial marketing plans for products or services or a company.
• Apply key marketing concepts and digital advertising channels and deploy real-world implementations, such as via Google Ads campaigns.
• Apply state-of-the-art frameworks towards analyzing marketing problems presented in industry examples.