Marketing in a Digital World MicroMasters Program

What you will learn

• To manage an online brand and to optimise paid, earned and owned digital media assets for maximum impact
• To develop hands-on skills in proactive and reactive corporate reputation management based on global public relations best practice
• To examine brand management decisions including the strategies and tactics to build and manage brand equity
• To understand and apply the fundamentals of consumer and buyer psychology essential to the development of any effective marketing campaign
• To apply marketing strategies of segmentation, targeting, positioning and differentiation within an online context