Over the next decade, marketing jobs are projected to grow faster than the average for all occupations. In this era of digital disruption, companies are increasingly focused on digital marketing, creating heightened demand for a specialised skill set.
The Marketing in a Digital World MicroMasters program equips learners with the key concepts and practical skills to build a career in marketing in the digital age. Throughout the program, learners will engage in problem solving and analytical thinking, gaining expertise in:
Creating and sustaining a brand;
Marketing through digital channels, such as social media;
Consumption behaviour across buying contexts;
Marketing metrics;
Digital brand engagement;
Digital brand reputation management.
Participants in the Marketing in a Digital World MicroMasters program can build on this credential and take advantage of the entry pathway into the Master of Marketing degree program at Curtin University. Subject to meeting Curtin’s entry requirements, you will receive credit for 25% of the degree program.
EdX
Discover the secrets behind consumer decision-making processes and learn how to craft compelling marketing campaigns with Buyer Behaviour and Analysis, an insightful course offered by edX. This program is designed for marketers who want to delve into the psychology of purchasing behaviors and leverage this knowledge to drive business success.
EdX
Dive into the world of online marketing with this edX course designed for aspiring marketers and business owners. Discover proven strategies to market your products or services effectively on the internet, harnessing the power of social media platforms, search engine optimization (SEO), content creation, and digital analytics. This course will equip you with the tools and knowledge needed to navigate the complex landscape of online marketing.
EdX
Dive into the world of branding with our Strategic Brand Management course. Explore essential concepts in advertising and marketing to build a strong brand identity that resonates with your target audience. This course is part of the Marketing in a Digital World MicroMasters program, designed to equip you with the skills needed for successful product/brand management.
EdX
Discover the power of digital branding and engagement in today's fast-paced world. This course will guide you through creating effective content strategies, utilizing owned channels, and increasing customer interaction with your brand.
EdX
Discover how to navigate the complex world of online reputation management with our 'Reputation Management in a Digital World' course. Designed for communications professionals, this course equips you with essential skills to safeguard and enhance your organization's digital presence. By taking on the role of a company’s communications manager, you'll learn to make informed decisions that impact brand perception.