"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data.
Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders.
Coursera
Discover how to harness the power of quantitative research in this comprehensive online course. Gain skills in designing questionnaires, launching surveys, and analyzing data to uncover valuable market insights that drive business decisions.
Coursera
Explore the depths of qualitative market research in this specialized course designed for those looking to understand consumer behavior and market trends more deeply. From designing effective focus groups to analyzing data and creating insightful reports, this course will equip you with essential skills in qualitative research methodologies.
Coursera
Embark on your journey into the world of research with 'Research Proposal: Initiating Research', an introductory course designed to equip you with the essential tools needed to initiate impactful research projects. Whether you're new to market research or seeking to refine your skills, this course offers a foundational understanding that's crucial for anyone aiming to make a difference through data-driven insights.
Coursera
Transform your research into actionable insights with 'Research Report: Delivering Insights'. This course guides you through creating engaging presentations that tell a story with your data, ensuring your findings capture attention and drive decision-making within your organization.