Introduction to Public Relations and the Media Specialization

This specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your company’s reputation. You will learn about different forms of media, how to work with journalists, and how to plan strategic communication to enhance your company. And you will emerge from this specialization with several portfolio pieces, including a media contact list, press release, pitch, and crisis communication plan.
WHAT YOU WILL LEARN

• Understand what public relations is and the value it brings to your brand or organization.
• Apply tenets of public relations theory to your business or organization or to your own personal brand.
• Produce professional public relations materials such as press releases, social media content, and influencer lists for your professional portfolio.
• Manage your brand’s reputation and prepare a proactive crisis communication plan for your business or organization.