E-Marketing Specialization

In this specialization, students will explore the continually evolving platforms and channels of digital marketing and learn how to define and build an audience through social media, search engine marketing, and website optimization. Areas of study include mobile-first marketing, microsites, and how to measure and track conversion through analytical tools. Get ready to review and practice the most relevant digital tactics for your marketing goals.
WHAT YOU WILL LEARN

  • Recognize the current landscape of the digital business environment and identify strategies to define, attract, and engage your audience online
  • Develop a digital marketing plan designed to meet your goals and objectives for any existing or new business, product, or service
  • Apply testing and analytics to optimize your marketing efforts and improve business outcomes
  • Develop an audience persona based on a target audience.
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Strategies for Converting and Retaining Customers Online (Coursera) Coursera
University of California, Irvine

Strategies for Converting and Retaining Customers Online (Coursera)

Marketing & Communication Business

Dive into the world of digital marketing with 'Strategies for Converting and Retaining Customers Online'. This course is designed to equip you with essential skills in Search Engine Marketing (SEM), campaign optimization, landing page creation, and customer retention strategies. Whether you're a budding entrepreneur or an experienced marketer looking to refine your online tactics, this course offers practical insights and actionable steps to enhance your digital marketing plan.

Jun 1st 2026
4 Weeks
Marketing Strategy SEO
Details
Identifying, Attracting, and Growing Your Digital Audience (Coursera) Coursera
University of California, Irvine

Identifying, Attracting, and Growing Your Digital Audience (Coursera)

Marketing & Communication Business

Embark on an essential journey in digital marketing with 'Identifying, Attracting, and Growing Your Digital Audience'. This course is designed to equip you with the skills needed to build and maintain a thriving online audience. From understanding brand identity to implementing effective strategies for growth, this course serves as your blueprint for success in the digital realm.

Jun 1st 2026
4 Weeks
Marketing Digital Marketing Digital Business
Details
Mobile Marketing, Optimization Tactics, and Analytics (Coursera) Coursera
University of California, Irvine

Mobile Marketing, Optimization Tactics, and Analytics (Coursera)

Marketing & Communication Business

Dive into the world of Mobile Marketing with this advanced course designed to equip you with essential optimization strategies and analytical skills. Whether you're a budding entrepreneur or an experienced marketer, this course will help you harness the power of mobile platforms for enhanced customer engagement and increased revenue.

Jun 1st 2026
4 Weeks
Marketing Sales Methodologies
Details
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