Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans.
Coursera
Dive into 'Selling to Chinese Consumers' - an evidence-based course that equips you with the knowledge needed to navigate China's complex business landscape. Learn about marketing, consumer psychology, legal considerations, and brand management specifically designed for success in the Chinese market.
Coursera
Embark on an insightful journey into the complexities of the Chinese market with our 'China Strategy' course. Tailored for foreign company strategists, this program offers a deep dive into understanding key players in China, effective entry modes, and optimal location strategies to ensure your business thrives in this dynamic environment.
Coursera
Embark on a journey into the world of entrepreneurship with our exclusive online course. Designed for those eager to transform ideas into successful ventures, this program introduces fundamental principles, innovative strategies, and practical applications crucial for navigating today’s business landscape. Special focus is given to leveraging unique opportunities within China's dynamic market.
Coursera
Embark on a comprehensive journey into the complexities of doing business in China with this capstone course from Coursera. Designed for those who have completed foundational courses in international business, this program challenges you to apply your skills to a real-world scenario involving the introduction of an overseas product into the Chinese market. As a consultant for a well-established 'HON / wellness' company, you'll navigate through the intricacies of cultural adaptation, market research, and strategic planning to successfully bring a new product to China.