Master Strategies to Market Competitively. Dsitinguish Your Brand Using Segmentation, Differentiation, and Technology
This is a master class in gaining a competitive marketing advantage.
Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, guides you through proven strategies and practical steps for implementing technology, segmentation, differentiation, and positioning into your marketing plan.
Professor Sheth shares wisdom and insight from decades of experience, years of research, and recommendations from multiple senior industry leaders to help grow your brand and set your business apart from the competition.
Coursera
Dive into 'Segmenting the Market with Jagdish Sheth' and master the art of identifying distinct consumer segments for tailored marketing approaches. This course, offered by Coursera, will equip you with essential tools and insights from a leading expert in market segmentation to enhance your business strategies.
Coursera
In this online course, you'll explore the secrets of creating globally recognized brands with Jagdish Sheth, a leading authority in marketing. You will learn how to adapt your branding strategy to various cultures while maintaining consistency worldwide. This course is ideal for marketers, business owners, and anyone looking to expand their brand's reach internationally.
Coursera
In this comprehensive online course, learn how branding sets your products apart from competitors and builds lasting customer loyalty. Taught by marketing expert Jagdish Sheth, you'll explore the principles of standardization, quality assurance, and how to leverage these strategies to create a powerful brand that commands premium value in the marketplace.
Coursera
Embark on a transformative journey with 'How Technology Will Shape Marketing' as you learn how digital technology is fundamentally altering the landscape of modern marketing. This course, brought to you by Jagdish Sheth, delves into the future of salespeople becoming trusted advisors and how tech innovations are reshaping the 4 Ps of marketing – Product, Promotion, Price, and Place. From understanding dynamic pricing models to navigating the shift from traditional advertising to digital platforms, this course equips you with the insights needed to thrive in an ever-evolving marketplace.