Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. You’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit.
WHAT YOU WILL LEARN
Coursera
Unlock the secrets to captivating your audience with our Content Strategy course. Designed for professionals at all levels, this course teaches you proven techniques to engage users by implementing strategic stories and enhancing their experience. Start a powerful 'conversation' that drives interest and thought leadership.
Coursera
Expand your content's impact and reach with this advanced Content Strategy course designed for professionals. Dive into actionable techniques to grow your audience, understand your target demographic better, and leverage various tools and platforms to connect meaningfully with your audience.
Coursera
Dive deep into the world of Content Strategy with 'Content Strategy for Professionals: Ensuring Your Content's Impact'. This course is designed for those looking to enhance their visual communication skills, engage effectively with online communities, and measure the impact of their content. Learn about font choices, photography, video use, community building within social platforms, and how to optimize your strategy based on measurable outcomes.
Coursera
Dive into the second part of the Content Strategy Specialization on Coursera where you'll learn advanced techniques for managing your content effectively. This course focuses on telling a cohesive 'content story' across different platforms, leveraging social and mobile media, and understanding human-centered design principles to create engaging content. Whether you choose to insource or outsource content creation, this course will equip you with the knowledge to make informed decisions.