Consumer Psychology

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Consumer Behaviour and Psychology (FutureLearn) FutureLearn
Coventry University

Consumer Behaviour and Psychology (FutureLearn)

Discover the science behind your shopping habits with 'Consumer Behaviour and Psychology'. This course unravels the complex world of why we buy what we do, exploring the psychological influences that shape our consumer choices. From understanding brand loyalty to decoding advertising techniques, this course is designed for anyone curious about how psychology impacts consumer behaviour.

No sessions available
2 Weeks
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