Coursera
Dive into 'Selling to Chinese Consumers' - an evidence-based course that equips you with the knowledge needed to navigate China's complex business landscape. Learn about marketing, consumer psychology, legal considerations, and brand management specifically designed for success in the Chinese market.
Coursera
Embark on a comprehensive journey into the complexities of doing business in China with this capstone course from Coursera. Designed for those who have completed foundational courses in international business, this program challenges you to apply your skills to a real-world scenario involving the introduction of an overseas product into the Chinese market. As a consultant for a well-established 'HON / wellness' company, you'll navigate through the intricacies of cultural adaptation, market research, and strategic planning to successfully bring a new product to China.