Business Innovation and Digital Disruption Specialization

Leverage Innovation to Increase Market Share. Learn how to use creative strategies and practices to transform your business.
In this specialization, participants master the basics of design thinking and its application to business development and innovation. They learn how to identify challenges and validate opportunities in order to drive commercial success using various design methodologies. Remapping the newly defined business model canvas is an important part of the specialization.
The specialization also encompasses the technical side of business modeling and strategy development. It highlights the difference between being digital and going digital and how that affects companies’ internal workings as well as end users. Participants gain an understanding of marketing fundamentals and how to leverage them to reposition their brand and their new value proposition in the market using their brand as a strategic asset.
What You will Learn:

  • Fundamentals of design thinking and its application for business development and innovation
  • How to formulate and express your strategy, and the impact of digital disruption on organizations
  • Fundamentals of marketing and how to reposition your brand
  • Understand the importance of design and the responsibilities of designers
Filter Courses within "Business Innovation and Digital Disruption Specialization" (Click to filter)
Storytelling / Re-brand your Brand (Coursera) Coursera
Universidad de Palermo

Storytelling / Re-brand your Brand (Coursera)

Transform your brand with the art of storytelling! In this comprehensive online course, you'll delve into the world of narrative techniques and learn how to apply them effectively to rebrand your personal or business identity. From understanding the basics of storytelling to mastering media channels for maximum impact, this course equips you with the tools to create a compelling brand story that captivates and converts.

Jun 8th 2026
4 Weeks
Leveraging Design Methods to Identify Business Opportunities (Coursera) Coursera
Parsons School of Design, The New School

Leveraging Design Methods to Identify Business Opportunities (Coursera)

In this comprehensive online course, learn to use design thinking to uncover new business opportunities. From understanding VUCA environments to mastering the 4Cs of critical thinking, communication, collaboration, and creativity, you'll gain insights into how design can drive innovation. Explore emerging market trends, the Empathy and Excellence framework, and the Double Diamond model for idea generation and development. Validate your concepts by assessing risk versus value and testing with a canvas.

Jun 8th 2026
4 Weeks
Using Design to Generate Innovative Business Solutions (Coursera) Coursera
Parsons School of Design, The New School

Using Design to Generate Innovative Business Solutions (Coursera)

Unlock the power of design to drive innovation in your business. This course explores design thinking, alternative methodologies, and effective business models to help you generate innovative solutions. From understanding value creation to mastering digital dynamics, this program equips you with the tools needed to succeed in today's competitive marketplace.

Jun 8th 2026
4 Weeks
Digital Disruption (Coursera) Coursera
Parsons School of Design, The New School,Universidad de Palermo

Digital Disruption (Coursera)

Explore the transformative power of technology and strategy with our 'Digital Disruption' course on Coursera. Gain insights into what drives innovation and learn to navigate the impacts of disruptive technologies using modern strategy analysis tools. Perfect for professionals looking to stay ahead in a rapidly changing digital landscape.

Jun 8th 2026
4 Weeks
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