Coursera
University System of Georgia
What Are the 4 A’s of Marketing - Jagdish Sheth (Coursera)
Dive into the transformative world of customer-focused marketing with 'What Are the 4 A's of Marketing' by Jagdish Sheth. This course shifts your perspective from a company-centric approach (the 4Ps) to a value creation framework centered around the needs and desires of customers. Learn how acceptability, affordability, accessibility, and awareness can be leveraged to create compelling marketing strategies that resonate with consumers.