Yago de la Cierva has dedicated all his professional life to the four branches of communications: journalism (he founded and directed the international TV news agency ROMEreports), corporate communication, university teaching and as a crisis consultant, with particular emphasis in universities and educational institutions. His main professional interest is on crisis management and communication. He teaches this subject at the MBA program, in custom programs and as a visiting professor in Navarra, Colombia, Perú, Uruguay and Rome. His last book is Leading companies through storms and crises, Pearson, London 2018, recently published also in Spanish: Navegar en aguas turbulentas – Principios y buenas practices en gestion y comunicación de crisis (KDP, 2020). He is now working on his new book: How to ask for pardon and be pardoned – best practices in corporate apologies (Eunsa, 2021).
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Discover the secrets behind effective persuasion with our Persuasive Communication course. Whether you're a professional looking to enhance your public speaking skills or an individual aiming to improve personal interactions, this course provides valuable insights into crafting persuasive messages that engage and influence your audience.
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Discover the essential strategies for effective crisis communication in this expert-led course. Whether you're a seasoned professional or new to the field, learn how to manage media interviews, craft compelling public statements, and maintain calm during turbulent times. Equip yourself with the tools needed to safeguard your organization's reputation and respond proactively to any crisis.
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Dive into 'The Role of the Media' course to understand how news shapes public opinion and learn essential skills for dealing with the press effectively.