Prof. Xufei Ma is a tenured associate professor of the Department of Management, and Director of the Center for Entrepreneurship at the Chinese University of Hong Kong. His research interests lie in corporate and international strategy, in particular foreign firms’ strategy and structure in emerging economies, and emerging economy firms’ internationalization. He has published his research in leading management journals such as Strategic Management Journal, Journal of International Business Studies, and Academy of Management Journal, among others. He is currently serving as a Guest Editor for Journal of International Business Studies, Journal of Management Studies, and Asia Pacific Journal of Management. He was the Winner of the Haynes Prize for the Most Promising Scholar from the Academy of International Business. Prof. Ma teaches Strategic Management at BBA, MBA, and EMBA levels. Before joining the academia, he had worked in SINOCHEM, a China-based Fortune Global 500 corporation, and had gained rich experience in trading, investment, and management.
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Coursera
Embark on an insightful journey into the complexities of the Chinese market with our 'China Strategy' course. Tailored for foreign company strategists, this program offers a deep dive into understanding key players in China, effective entry modes, and optimal location strategies to ensure your business thrives in this dynamic environment.
Coursera
Embark on a comprehensive journey into the complexities of doing business in China with this capstone course from Coursera. Designed for those who have completed foundational courses in international business, this program challenges you to apply your skills to a real-world scenario involving the introduction of an overseas product into the Chinese market. As a consultant for a well-established 'HON / wellness' company, you'll navigate through the intricacies of cultural adaptation, market research, and strategic planning to successfully bring a new product to China.