Ulrich Hoffrage

Ulrich Hoffrage is a professor of Decision Theory at the University of Lausanne. He studied psychology in Konstanz (Germany), and obtained his PhD from the University of Salzburg (Austria). His research focuses, among other things, on simple heuristics as models of bounded rationality, in particular in the social world. Moreover, he conducted research on cognitive illusions, risk communication, and consumer decision making. He is fascinated by the complex interplay between the co-evolution of individuals and their environments.
Hertwig, R., Hoffrage, U., & the ABC Research Group (2013). Simple Heuristics in a Social World. Oxford University Press.
Gonin M., Palazzo G. & Hoffrage U. (2012). Neither Bad Apple nor Bad Barrel: How the Societal Context Impacts Unethical Behavior in Organizations. Business Ethics: A European Review, 21(1), 31-46.
Hoffrage, U., Lindsey, S., Hertwig, R., & Gigerenzer, G. (2000). Communicating statistical information. Science, 290, 2261–2262. doi: 10.1126/science.290.5500.2261.

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Unethical Decision Making in Organizations (Coursera) Coursera
University of Lausanne

Unethical Decision Making in Organizations (Coursera)

Discover how strong organizational contexts can lead well-intentioned individuals towards making unethical decisions. Our 'Unethical Decision Making in Organizations' course provides insights into the forces that drive ethical blindness and offers practical advice for safeguarding yourself and your organization against such influences.

Jun 15th 2026
5-12 Weeks
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