Thomas Kohler

Thomas Kohler is a Expert Principal at The Boston Consulting Group (BCG) in the Boston office. He has been a management consultant at BCG since 2002 and worked in Germany, the USA and Australia. He is a core member of the Marketing, Sales & Pricing practice and topic specialist in Pricing and Go-to-market. Thomas developed pricing strategies and built pricing business systems for numerous clients operating in a business-to-business context. In addition, Thomas co-founded BCG's first pricing enablement center in Atlanta. Prior to joining BCG, Thomas worked for BMW in Munich, Germany, in the fields of design strategy and market research on product design. Thomas earned a PhD in Consumer Behavior and holds a MS in Industrial Engineering from the Karlsruhe Institute of Technology, Germany.
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Cost and Economics in Pricing Strategy (Coursera) Coursera
University of Virginia,Boston Consulting Group - BCG

Cost and Economics in Pricing Strategy (Coursera)

Marketing & Communication Business

Maximize your profits by mastering the art of pricing. This online course from Coursera, Cost and Economics in Pricing Strategy, teaches you how to set prices that optimize revenue through an understanding of cost-based economics. Taught by top-ranked Darden School of Business faculty and global pricing experts from Boston Consulting Group.

Jun 22nd 2026
4 Weeks
Business Marketing Economics
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Pricing Strategy in Practice (Coursera) Coursera
University of Virginia,Boston Consulting Group - BCG

Pricing Strategy in Practice (Coursera)

Marketing & Communication Business

Unlock the secrets of profitable pricing with 'Pricing Strategy in Practice.' This project-based course will guide you through a practical case study, applying economic principles and market analysis to determine the best price for your products or services. Developed by experts at Darden and BCG, this course is ideal for professionals looking to enhance their pricing strategies and improve profit margins.

Jun 22nd 2026
4 Weeks
Marketing Competition Pricing
Details
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