Prior to joining The Open University Business School, Terry was Principal Lecturer in the Faculty of Media at Leeds Trinity University where he had institution-wide responsibility for international links. His prior experience also includes marketing and advertising management at Nestle-Rowntree, and leading the marketing and publicity functions at two regional repertory theatres: Derby Playhouse and York Theatre Royal. He has worked as a marketing or fundraising consultant for a number of organisations in the arts and non-profit sector, most recently for the European Fundraising Association. Until recently he was Senior Examiner for the Chartered Institute of Marketing, having developed and written the CIM Introductory Certificate in Marketing qualification.
He contributes regularly to OpenLearn. He is an active member of ISM-Open, the Open University arm of the Institute for Social Marketing, jointly hosted with the University of Stirling.
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