Professor Sénécal holds the RBC Financial Group Chair of Electronic Commerce and co-director of Tech3Lab at HEC Montréal. Before joining HEC Montréal in 2004, he was an assistant professor of marketing and e-commerce at the University of Toledo (Ohio, United States). He has taught in marketing and e-commerce in Austria, Canada, France, South Korea and the United States.
He has worked or currently works with various Canadian and international companies. He is also President of Imarklab, an interactive marketing intelligence consulting company.
EdX
Begin your journey into user experience (UX) with our beginner-friendly course, 'UX Research'. This MOOC will equip you with the skills to develop empathy and recognize insights crucial for digital product design and evaluation. Dive into current UX data collection methods like interviews, observation, surveys, and web analytics.
EdX
Ce MOOC 'La recherche UX' vous offre une formation approfondie sur l'importance de comprendre les utilisateurs dans le développement de produits numériques. Vous découvrirez comment développer une empathie profonde envers vos utilisateurs et comment identifier les informations clés pour un design efficace et une évaluation réussie.