Dr. Matei is the College of Liberal Arts Associate Dean of Research and Professor of Communication in the Brian Lamb School of Communication at Purdue University.
FutureLearn
Discover the secrets behind effective social and digital media analysis in this beginner-friendly course. Gain valuable skills in extracting meaningful insights from social and digital media data, improving business strategies, and understanding the limitations of such analytics. Perfect for those looking to leverage digital platforms for competitive advantage.
FutureLearn
Discover the secrets behind effective digital media analytics in this comprehensive FutureLearn course. Gain expertise in turning your social media activity into a rich database of insights that can drive informed decisions and enhance your online presence. Learn how to analyze past and present data, evaluate your channels, and leverage these findings for strategic growth.
FutureLearn
Dive into the world of Digital Media Analytics and focus on Earned Media. This course will teach you how to harness the power of articles, mentions, and social media chatter to boost your online visibility and influence. Perfect for marketers, content creators, and digital strategists looking to enhance their earned media strategies.