Sandy Jap holds the Sarah Beth Brown Endowed Professorship of Marketing Chair at Emory University, having joined the faculty in 2001. Prior to that she was on the faculty at the Sloan School at MIT and has been a member of the Wharton faculty at the University of Pennsylvania. She has published widely on the development of organizational relationships, go-to-market strategies, and e-procurement. She is the author of Partnering with the Frenemy, a book on the dark side of business relationships and A Field Guide to Channel Strategy, a how-to book on going to market strategy. She is an international speaker, expert witness, and consultant to a wide range of industries and firms.
Coursera
Dive into Marketing Channel Governance, a strategic course designed for professionals in consulting, strategy, sales, marketing management, entrepreneurship, and business development. Master the art of analyzing and optimizing your marketing channels with our expert-led framework.
Coursera
Dive into the fundamentals of Marketing Channel Benefits with this comprehensive Coursera course. Designed for those in consulting, strategy, sales, marketing, and entrepreneurship, this program explores how to meet customer demands effectively by understanding their preferred buying methods. Learn the critical first step in designing routes to market and enhance your ability to drive business success.
Coursera
Dive into the world of Marketing Channel Functions with this expert-led course designed for professionals in consulting, strategy, sales, marketing management, entrepreneurship, and business development. Master the concept of channel functions and learn how to effectively design routes to markets to satisfy customer needs.
Coursera
Dive into this specialized online course designed for professionals aiming to excel in consulting, strategy, industrial sales, buying, marketing management, entrepreneurship, or business development. Gain insights into implementing effective pricing strategies and develop a 'strategic skeptic' mindset to navigate the complexities of marketing channel incentives effectively.