Ray Welling

Ray is a marketing academic with more than 20 years digital and media industry experience at senior levels. His teaching experience has focused on digital marketing, global marketing, public relations and social media. He is the author of Digital Disruption & Transformation: Lessons from History, published in 2018.

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Marketing analytics: Know your customers (Coursera) Coursera
Macquarie University

Marketing analytics: Know your customers (Coursera)

Marketing & Communication Business

Are you looking to put your customers at the heart of your organization's strategy? This Marketing Analytics course will teach you essential skills in measuring what matters most to maximize customer value. With video lectures, quizzes, industry interviews, and assessments, this structured learning experience is designed to equip you with the knowledge needed to make informed marketing decisions.

Jun 29th 2026
5-12 Weeks
Marketing Digital Marketing Marketing Analytics
Details
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