Randy Hlavac

Randy Hlavac is an expert in digital marketing, social media marketing, and social analytics. He is a 20 year instructor of Digital, Social and Mobile Marketing and Content Curation and Digital Marketing at Northwestern University. His book - Social IMC - focuses on how to build effective social media marketing strategies and tactics for any size company located anywhere in the world. In addition to teaching, Randy is the CEO of Marketing Synergy Inc. which consults with companies on developing effective, profitable digital marketing strategies and social media marketing programs. Randy is also the creator and "MC" on the Social Media Marketing and a participant in the Content Strategies for Professionals specializations on Coursera.

Coursera

Northwestern University

The Business of Social (Coursera)

Management & Leadership Marketing & Communication

In this comprehensive online course, 'The Business of Social', offered by Coursera, you'll delve into the critical aspect of integrating social media strategies with business metrics. Learn how to effectively engage consumers on a one-to-one level and measure your social investments for improved marketing outcomes. This course is perfect for professionals looking to enhance their organization's social marketing approach.

Jun 22nd 2026

4 Weeks

Business Management Strategy

Coursera

Northwestern University

What is Social? (Coursera)

Management & Leadership Marketing & Communication

Dive into the world of social media marketing with 'What Is Social?', a comprehensive course designed for business owners, executives, and marketing professionals eager to elevate their social strategies. This practical program equips you with actionable insights and real-world applications to grow your professional persona effectively. Join us in this introductory course of the six-course specialization, Social Media Marketing: How to Profit in a Digital World.

Jun 22nd 2026

4 Weeks

Business Social Media Social Networks

Coursera

Northwestern University

Engagement & Nurture Marketing Strategies (Coursera)

Management & Leadership Marketing & Communication

Dive into the world of Engagement & Nurture Marketing Strategies with this specialized course. Gain insights into two highly effective marketing techniques used by organizations globally. Explore best practice examples, understand key metrics for success, and learn about the power of infographics and landing pages in boosting your bottom line.

Jun 22nd 2026

4 Weeks

Marketing Writing Social Media

Coursera

Northwestern University

The Importance of Listening (Coursera)

Marketing & Communication Business

Dive into 'The Importance of Listening', a key component of our Social Marketing Specialization. Uncover the power of Big Data by analyzing social interactions, posts, pictures, and videos to gain deeper insights and refine your marketing strategies effectively.

Jun 22nd 2026

4 Weeks

Marketing Big Data Social Media

Coursera

Northwestern University

Content, Advertising & Social IMC (Coursera)

Management & Leadership Marketing & Communication

In this comprehensive online course, you'll learn how to create engaging content and develop effective advertising strategies for social media. By mastering the principles of Integrated Marketing Communications (IMC), you will be able to deliver a consistent brand message across multiple platforms, ensuring your content stands out in today's crowded digital landscape.

Jun 22nd 2026

4 Weeks

Marketing Gamification Advertising

Coursera

Northwestern University

Content Strategy for Professionals: Engaging Audiences (Coursera)

Management & Leadership Marketing & Communication

Unlock the secrets to captivating your audience with our Content Strategy course. Designed for professionals at all levels, this course teaches you proven techniques to engage users by implementing strategic stories and enhancing their experience. Start a powerful 'conversation' that drives interest and thought leadership.

Sep 9th 2024

3 Weeks

Strategy Enterprise Leadership

Coursera

Northwestern University

Content Strategy for Professionals: Expanding Your Content's Impact and Reach (Coursera)

Management & Leadership Marketing & Communication

Expand your content's impact and reach with this advanced Content Strategy course designed for professionals. Dive into actionable techniques to grow your audience, understand your target demographic better, and leverage various tools and platforms to connect meaningfully with your audience.

Sep 9th 2024

3 Weeks

Business Marketing Strategy

Coursera

Northwestern University

Content Strategy for Professionals: Ensuring Your Content's Impact (Coursera)

Management & Leadership Marketing & Communication

Dive deep into the world of Content Strategy with 'Content Strategy for Professionals: Ensuring Your Content's Impact'. This course is designed for those looking to enhance their visual communication skills, engage effectively with online communities, and measure the impact of their content. Learn about font choices, photography, video use, community building within social platforms, and how to optimize your strategy based on measurable outcomes.

Sep 9th 2024

3 Weeks

Business Marketing Engagement

Coursera

Northwestern University

Content Strategy for Professionals: Managing Content (Coursera)

Management & Leadership Marketing & Communication

Dive into the second part of the Content Strategy Specialization on Coursera where you'll learn advanced techniques for managing your content effectively. This course focuses on telling a cohesive 'content story' across different platforms, leveraging social and mobile media, and understanding human-centered design principles to create engaging content. Whether you choose to insource or outsource content creation, this course will equip you with the knowledge to make informed decisions.

Sep 9th 2024

3 Weeks

Business Marketing Social Media

Page 1 Next ›