Dr. Peter R. Magnusson, is Associate Professor of Marketing at the Service Research Center attached to Karlstad University in Sweden. He holds an MSc in electrical engineering from Chalmers University, an MBA in executive business administration from the University of Uppsala, and a Ph.D. from the Stockholm School of Economics. Dr. Magnusson has twenty yearsÂ’ experience in R&D in the computing and telecommunications industries. His research focuses on new product and service innovation, the management of technology, and organizing and managing creativity. Dr. Magnusson has received several nominations and rewards for his research. He has been published in leading refereed journals and peer-reviewed conference proceedings, including the Journal of Product Innovation Management, Journal of Service Research, European Journal of Innovation Management, and Creativity and Innovation Management.
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