Margareta Friman

Margareta Friman Professor in service research and Director of Samot, The Service and Market Oriented Transport Research Group at Karlstad University.
Her research interests are in the area of experiences and how to influence people to change their behavior. It is challenging to persuade travelers to reduce the use of their car and instead go more by public transport. She has been involved in and evaluated the implementation of soft policy measures with the aim to reduce car use.
Right now she is working in the “satisfaction measurements and service innovation” project, which deals with on-line versus remembered travel experiences. The current focus of this research project is about measuring on-line experiences with smart-phones.
More info here.

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Understanding Customer Experience (KAU) KAU
Karlstad Business School

Understanding Customer Experience (KAU)

Management & Leadership Marketing & Communication

Dive into the world of customer experience with our comprehensive online course, Understanding Customer Experience (KAU). This graduate-level program, offered in partnership between Karlstad Business School and the Service Research Center - CTF, is designed for professionals eager to master the art and science of delivering memorable experiences that keep customers coming back. Whether you're looking to refine your marketing strategies or seeking to drive organizational development from a customer-centric perspective, this course provides the knowledge and tools necessary to succeed.

Self Paced
Self-Paced
Business Marketing Customer Service
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