Malcolm Kirkup

Malcolm Kirkup is Professorial Director of MBA Programmes and Educational Innovation at the University of Edinburgh Business School. He received his BA (Hons), MSc and PhD from Exeter, Cranfield and Lancaster Universities in the UK.

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Introduction to Marketing (edX) EdX
University of Edinburgh,EdinburghX

Introduction to Marketing (edX)

Marketing & Communication

Discover the fundamentals of marketing and its pivotal role in business success with our Introduction to Marketing course on edX. Whether you're starting a new venture or looking to enhance your organization's marketing strategies, this course provides essential tools and insights to stand out, attract customers, build loyalty, and achieve long-term growth.

Self Paced
Self-Paced
Consumer Marketing Positioning
Details
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