Liye Ma

Liye Ma teaches the undergraduate Marketing Research Methods class and the Data Science class in the MS Marketing Analytics program. His research focuses on the dynamic interactions of firms and consumers on Internet, social media, and mobile platforms. His work has been published in various journals including Marketing Science, Journal of Marketing Research, Management Science, and Information Systems Research. He joined the Marketing Department in Fall 2011 after obtaining the Ph.D. degree from the Tepper School of Business at Carnegie Mellon University.