Professor Letty Kwan is a Professor from the Department of Psychology at the Chinese University of Hong Kong. She has taught and provided training on topics such as Consumer Psychology, Marketing Management, Consumer Behaviors, Social Entrepreneurship and Global Challenges. Prior joining Chinese University of Hong Kong, she worked as a research fellow in Asian Consumer Insight in Singapore where she used her research findings to provide solutions for companies. Her main research focus is on the intersection between culture, creativity and consumer behavior. Her publications appeared in major journals such as OBHDP, JCCP, JOB.
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Coursera
Dive into 'Selling to Chinese Consumers' - an evidence-based course that equips you with the knowledge needed to navigate China's complex business landscape. Learn about marketing, consumer psychology, legal considerations, and brand management specifically designed for success in the Chinese market.
Coursera
Embark on a comprehensive journey into the complexities of doing business in China with this capstone course from Coursera. Designed for those who have completed foundational courses in international business, this program challenges you to apply your skills to a real-world scenario involving the introduction of an overseas product into the Chinese market. As a consultant for a well-established 'HON / wellness' company, you'll navigate through the intricacies of cultural adaptation, market research, and strategic planning to successfully bring a new product to China.