Lennert De Jong

Lennert de Jong is a very experienced hospitality professional. Started with SynXis in Europe in 1999, learning hotels distribution inside out. Became a hotelier in 2006, moving to citizenM, where he is currently responsible for citizenM's commercial strategy and transformational topics. Lennert is a visionaire on the distribution landscape and a recognized though leader in (hotel) online marketing, demand management and sales. Lennert founded Snapshot together with David Turnbull, Michael Heinze and Michael Levie, and is currently chair of the Revenue Management advisory board of HSMAI Europe.

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Demand management: Breaking down today’s commercial silos (Coursera) Coursera
ESSEC Business School

Demand management: Breaking down today’s commercial silos (Coursera)

Unlock the potential of your hospitality business by mastering demand management. This course will guide you through breaking down commercial silos, integrating critical functions such as sales, revenue, distribution, and finance to drive asset value and maximize profitability. Whether you're a seasoned professional or new to the industry, this course offers valuable insights into transforming your approach to commercial operations.

Jun 1st 2026
4 Weeks
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