Lalit Pankaj

I am Lalit Pankaj and I am working as assistant professor in information technology and systems area at Jindal Global Business School at O.P. Jindal Global University in India. I teach courses on Management Information systems, Digital transformation, data analytics, and socio-technical systems. I have completed my PhD from Indian Institute of Management Calcutta in Management Information Systems. I have a master’s degree from Tata Institute of Social Sciences in ‘development studies’ and a B.Tech. degree in ‘computer science and engineering’ from Indian Institute of Technology Guwahati. Besides that, I have five years of work experience in diverse sectors. I worked in the software development domain for two years just after completing my B.Tech.. After my master’s degree, I took another challenging assignment as Prime minister’s Rural Development Fellow (PMRDF). I have worked for three years as PMRDF, in two of the most underdeveloped districts in India, on innovative ICT for development projects. Additionally, I have a keen interest in doing academic research and stay relevant. I am particularly interested in understanding the dialectic relationship between humans and ICT in different socio-technical phenomena. Specifically, my current research interests include Sociomateriality, ICT and Development, ICT and Organizations, Social Media, Affordances, and IT Emergence.

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Introduction to Decision Science for Marketing (Coursera) Coursera
O.P. Jindal Global University

Introduction to Decision Science for Marketing (Coursera)

Embark on a journey into the world of marketing with our Introduction to Decision Science for Marketing course. Designed for professionals seeking to harness the potential of data analytics, this course will equip you with essential skills in using data-driven insights to inform and refine your marketing strategies. Discover how to make informed decisions that lead to increased customer engagement and improved business outcomes.

Jun 8th 2026
4 Weeks
Text Mining for Marketing (Coursera) Coursera
O.P. Jindal Global University

Text Mining for Marketing (Coursera)

Dive into the world of Text Mining for Marketing with this comprehensive course designed for professionals seeking to harness the power of text data in their marketing efforts. Gain practical knowledge on extracting valuable insights from textual information to make informed decisions and enhance your marketing strategies effectively.

Jun 8th 2026
4 Weeks
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