Karl T. Ulrich

Karl T. Ulrich is Vice Dean of Entrepreneurship & Innovation at the Wharton School of the University of Pennsylvania. He also holds an appointment as Professor of Mechanical Engineering. His research is focused on innovation, entrepreneurship, and product development. He is the co-author of Product Design and Development (6th Edition, McGraw-Hill, 2015), a textbook used by a quarter of a million students worldwide, and of Innovation Tournaments (Harvard Business Press, 2009). He is the winner of many teaching awards, including the Anvil Award, the Miller-Sherrerd Award, and the Excellence in Teaching Award at the Wharton School. At Penn, he co-founded the Weiss Tech House and the Integrated Product Design Program, two institutions fostering innovation in the university community. In addition to his academic work, Professor Ulrich has led dozens of innovation efforts for medical devices, tools, computer peripherals, food products, web-based services, and sporting goods. As a result of this work, he holds 24 patents. Professor Ulrich is a founder of Terrapass Inc. which the New York Times identified as one of the most noteworthy ideas of the year, and he is a designer of the Xootr scooter, which Business Week recognized as one of the 50 coolest products of the 21st Century. Professor Ulrich holds bachelor's, master's, and doctoral degrees in mechanical engineering from MIT.

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Design: Creation of Artifacts in Society (Coursera) Coursera
University of Pennsylvania

Design: Creation of Artifacts in Society (Coursera)

Embark on a journey to master the art of design with 'Design: Creation of Artifacts in Society' – an online course designed for those who wish to transform their creative ideas into functional, meaningful artifacts. This course blends theoretical knowledge with hands-on practice, equipping you with the tools and insights needed to tackle real-world design challenges.

Mar 30th 2026
5-12 Weeks
Entrepreneurship 4: Financing and Profitability (Coursera) Coursera
University of Pennsylvania

Entrepreneurship 4: Financing and Profitability (Coursera)

Embark on a journey towards successful entrepreneurship by mastering the art of financing and achieving profitability. This course will guide you through various funding options, from bootstrapping to debt and risk capital, with an in-depth exploration of equity financing, angel investors, venture capital, crowdfunding, and more. Understand key terms, term sheets, and exit strategies crucial for your startup's growth.

Jan 18th 2025
4 Weeks
Entrepreneurship 3: Growth Strategies (Coursera) Coursera
University of Pennsylvania

Entrepreneurship 3: Growth Strategies (Coursera)

Embark on a journey to smart growth with 'Entrepreneurship 3: Growth Strategies'. This course is tailored for aspiring entrepreneurs and start-up founders looking to expand their ventures. Gain insights into scaling your business effectively by mastering demand generation, customer acquisition, adoption, diffusion, forecasting demand, and implementing best practices in digital marketing, social media, PR, SEO, and pricing strategies.

Jan 13th 2025
4 Weeks
Entrepreneurship 2: Launching your Start-Up (Coursera) Coursera
University of Pennsylvania

Entrepreneurship 2: Launching your Start-Up (Coursera)

Are you ready to take the leap from idea to business? Entrepreneurship 2: Launching Your Start-Up is a practical course designed for aspiring entrepreneurs who have a prototype and are eager to learn how to create a scalable business model. Gain real-world knowledge on lean startup methodologies, creating a minimum viable product (MVP), understanding when to pivot or quit your day job, mastering the art of pitching, building and managing a team, allocating equity, and assembling an external team.

Jan 6th 2025
4 Weeks
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