Jean Manuel Izaret

Mr. Izaret is a Senior Partner and Managing Director in the San Francisco Office of The Boston Consulting Group. He joined BCG in 1997 and also worked in the Paris and Madrid offices. Mr. Izaret leads BCG’s global Pricing Practice. He believes pricing is one of the most powerful and underused profitability levers for companies. He helps clients across industries develop sustainable competitive advantages through innovative pricing strategies, more rigorous pricing execution and more efficient processes and organizations. Selected pricing project experience Pricing model strategy for wireless service provider, optimization of pricing for tablets and multiple devices Quantification of consumer surplus created by digital media Transformation of pricing practices for global network technology leader Analysis of economic impact of geo-locations services for large global technology player Product line-up pricing optimization in retail channel for Global High Tech leader Product line-up and pricing strategy for Software company in SMB segment Global pricing diagnostic for leading software provider across all products, channels and countries Development of comprehensive pricing strategy for high tech company using game theory and modeling of key competitor’s behavior Mr. Izaret holds a Ph.D in Marketing and a MS in Engineering from Ecole Centrale Paris as well as a MS in Economics from the Paris Political Science Institute.
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Cost and Economics in Pricing Strategy (Coursera) Coursera
University of Virginia,Boston Consulting Group - BCG

Cost and Economics in Pricing Strategy (Coursera)

Maximize your profits by mastering the art of pricing. This online course from Coursera, Cost and Economics in Pricing Strategy, teaches you how to set prices that optimize revenue through an understanding of cost-based economics. Taught by top-ranked Darden School of Business faculty and global pricing experts from Boston Consulting Group.

Jun 8th 2026
4 Weeks
Pricing Strategy in Practice (Coursera) Coursera
University of Virginia,Boston Consulting Group - BCG

Pricing Strategy in Practice (Coursera)

Unlock the secrets of profitable pricing with 'Pricing Strategy in Practice.' This project-based course will guide you through a practical case study, applying economic principles and market analysis to determine the best price for your products or services. Developed by experts at Darden and BCG, this course is ideal for professionals looking to enhance their pricing strategies and improve profit margins.

Jun 8th 2026
4 Weeks
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