Ian Phau is Professor of Marketing and Director of the Luxury Branding Research Cluster at Curtin University. His research interests are in luxury branding, consumer behaviour and advertising appeals. He is Editor-in-Chief of Asia Pacific Journal of Marketing and Logistics, has been awarded Editor of the Year, and has won numerous accolades such as best paper and best reviewer awards. His research has been published in numerous prestigious journals. In addition, Professor Phau has been the recipient of the prestigious national ALTC excellence in teaching award amongst many others. His industry experience extends across Europe and the Asia Pacific region, including consultancy for brands such as Armani, Hugo Boss, Prada, and Shiseido.
Areas of Expertise:
EdX
Dive into the world of branding with our Strategic Brand Management course. Explore essential concepts in advertising and marketing to build a strong brand identity that resonates with your target audience. This course is part of the Marketing in a Digital World MicroMasters program, designed to equip you with the skills needed for successful product/brand management.