Hilary is a strategic design academic with research interests in the economic and cultural role of the creative industries. She teaches OU courses in Strategy and Design Thinking
FutureLearn
Dive into the fascinating realm of filmmaking with 'The Business of Film' course. This online program, developed in collaboration with Pinewood Studios, unravels the complexities behind creating a movie – from funding to distribution and marketing strategies. Learn directly from industry experts about the business side of film production.
FutureLearn
In today's information-rich world, clear and effective communication is more important than ever. This online course, Business Fundamentals: Effective Communication, will equip you with the skills needed to navigate complex conversations, improve personal effectiveness, and manage your workload efficiently. Whether you're new to business or looking to refine your professional communication skills, this course offers a practical approach to mastering the art of clear communication.
FutureLearn
Dive into the world of modern marketing with 'The Digital Economy: Success through Market Segmentation'. This FutureLearn course will teach you how to harness the power of customer data to segment, target, and personalize products for maximum satisfaction and competitive advantage in today's digital marketplace. Are you ready to put the customer at the heart of your business strategy?
FutureLearn
Discover a fresh approach to understanding and engaging with your customers through this free online course from FutureLearn. Explore innovative ways to combine marketing and selling activities to create a loyal customer base that drives sustainable growth for your business. Whether you're new to the digital economy or looking to refine your existing strategies, this course will equip you with the tools and insights needed to succeed in today's competitive market.
FutureLearn
Discover how modern technology is transforming supply chains and explore proven techniques to make them more efficient and effective. This online course from FutureLearn will guide you through understanding the complexities of global supply chains and teach you practical ways to improve performance and reduce costs.