Erin Willis

Associate Professor Erin Willis earned a doctorate from the University of Missouri School of Journalism. Willis’s research examines the ways in which health messages influence people’s behaviors. She is particularly interested in the processes by which health behavior is shaped by the information and technology that people use every day. The goal of her research is to explore how message design can influence people’s understanding about health and health promotion, which is central to public health. Willis’s work has appeared in notable journals such as Health Communication, Health Psychology, Health Informatics, and Health Promotion and Practice.

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Principles of Public Relations (Coursera) Coursera
University of Colorado Boulder

Principles of Public Relations (Coursera)

Dive into the world of Public Relations with our beginner-friendly course designed to equip you with a strong foundation in key principles and theories. Explore the origins and future trends of PR, understand ethical considerations, and learn how to apply persuasion techniques effectively. Whether you're new to the field or looking to advance your career, this course offers valuable insights and practical knowledge.

Jun 22nd 2026
5-12 Weeks
The Nuts and Bolts of Public Relations (Coursera) Coursera
University of Colorado Boulder

The Nuts and Bolts of Public Relations (Coursera)

Discover the fundamentals of Public Relations (PR) with our expert-led course. From creating impactful press releases to building strong journalist relations and leveraging social media influencers, this course equips you with essential skills for effective PR management. Learn how to tell your brand’s story while staying true to its core values.

Jun 22nd 2026
4 Weeks
Working with the Media (Coursera) Coursera
University of Colorado Boulder

Working with the Media (Coursera)

Discover how to effectively engage with media outlets and leverage storytelling techniques in this 'Working with the Media' course. Gain insights into branding, public relations, and learn to navigate the complexities of different media channels. Explore key concepts such as issue and crisis management, and develop a strategic approach to mass communication.

Jun 22nd 2026
5-12 Weeks
Integrated and Strategic Communication Campaigns (Coursera) Coursera
University of Colorado Boulder

Integrated and Strategic Communication Campaigns (Coursera)

Discover how to create powerful and integrated communication campaigns that resonate with your audience in 'Integrated and Strategic Communication Campaigns'. This course will equip you with the skills needed to effectively communicate your organization's message across various platforms. From identifying your target audience to selecting the right channels, this specialization will guide you through every step of planning and executing a successful campaign.

Jun 22nd 2026
4 Weeks
How to Implement and Evaluate Communication Campaigns (Coursera) Coursera
University of Colorado Boulder

How to Implement and Evaluate Communication Campaigns (Coursera)

Dive deep into the world of strategic communication campaigns with our expert-led course on implementing and evaluating these critical processes. From planning and execution to evaluation and optimization, you'll gain a thorough understanding of how to create impactful communication strategies that resonate with your target audience. Explore various media channels and learn from real-world case studies to refine your skills in campaign management.

Jun 22nd 2026
2 Weeks
Understanding the Campaign Components (Coursera) Coursera
University of Colorado Boulder

Understanding the Campaign Components (Coursera)

Dive into 'Understanding the Campaign Components', a course designed to equip you with the skills needed to craft compelling communication strategies. From identifying brand issues to developing comprehensive campaign plans, this course will guide you through every step of creating impactful campaigns that resonate with your target audience.

Jun 22nd 2026
4 Weeks
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