Emily C. Tanner

Emily C. Tanner is a faculty member at the College of Business and Economics where she teaches courses in professional selling. Her research focuses on the formation and management of marketing relationships and the outcomes associated with strong relationships. She explores marketing relationships across multiple contexts in three primary research streams: role of emotion in marketing relationships, implications of public policy on relationships and implications of relationship termination. Before her Ph.D., Dr. Tanner was the Director of Healthcare Sales at Research Now. She was involved in building the healthcare research department and was heavily involved in managing and marketing of the healthcare-related marketing research panels. Education • Ph.D., Oklahoma State University • B.B.A., Texas Christian University

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Sales Operations: Final Project (Coursera) Coursera
West Virginia University

Sales Operations: Final Project (Coursera)

Dive into the practical application of sales operations with Coursera's 'Sales Operations: Final Project'. In this capstone course, you'll conduct a critical analysis of an actual business, exploring its sales function and management techniques. Gain valuable insights by interviewing a Sales Manager to understand real-world applications of your learned concepts.

Jun 29th 2026
4 Weeks
Compensation, Expenses and Quotas (Coursera) Coursera
West Virginia University

Compensation, Expenses and Quotas (Coursera)

Dive into the third part of Coursera's Sales Operations/Management Specialization and unlock the secrets to effective sales force financial management. This course explores various compensation strategies, efficient expense management techniques, and how to set impactful quotas that motivate your team towards achieving their goals.

Jun 22nd 2026
4 Weeks
Account Management & Sales Force Design (Coursera) Coursera
West Virginia University

Account Management & Sales Force Design (Coursera)

Dive into Account Management & Salesforce Design, a foundational course that equips you with essential skills in sales strategy and management. This course explores the intricacies of account management, sales operations, and designing an efficient sales force. Whether you're new to sales or looking to refine your existing strategies, this program offers valuable insights into boosting your personal selling process and understanding the buying center dynamics.

Jun 22nd 2026
4 Weeks
Forecasting, Budgeting, Territories, Evaluation and Legal/Ethical Issues (Coursera) Coursera
West Virginia University

Forecasting, Budgeting, Territories, Evaluation and Legal/Ethical Issues (Coursera)

Unlock the secrets to successful sales operations with our specialized course on Forecasting, Budgeting, Territories, Evaluation, and Legal/Ethical Issues. This course is designed for those who want to excel in managing sales teams, setting realistic goals, optimizing territories, assessing performance, and understanding the legal and ethical considerations of sales management.

Jun 22nd 2026
4 Weeks
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