Daniel J. O’Keefe

Daniel J. O’Keefe is the Owen L. Coon Professor in the Department of Communication Studies at Northwestern University. He received his Ph.D. from the University of Illinois at Urbana-Champaign, and has been a faculty member at the University of Michigan, Pennsylvania State University, and the University of Illinois at Urbana-Champaign. His research focuses on persuasion and argumentation. He has received the National Communication Association’s Charles Woolbert Research Award, its Golden Anniversary Monograph Award, its Rhetorical and Communication Theory Division Distinguished Scholar Award, and its Health Communication Division Article of the Year Award, the International Communication Association’s Best Article Award and its Division 1 John E. Hunter Meta-Analysis Award, the American Forensic Association’s Daniel Rohrer Memorial Research Award, the International Society for the Study of Argumentation’s Distinguished Research Award, and teaching awards from Northwestern University, the University of Illinois, and the Central States Communication Association. He is the author of "Persuasion: Theory and research" (Sage Publications).
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Leadership Through Social Influence (Coursera) Coursera
Northwestern University

Leadership Through Social Influence (Coursera)

Discover how to harness the power of social influence and enhance your leadership skills with 'Leadership Through Social Influence' on Coursera. This course equips you with an extensive persuasion toolkit and teaches you when and how to use various techniques effectively in different situations.

Jun 15th 2026
4 Weeks
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