Celia De Anca

When approaching the subject of diversity in the corporate world, Celia de Anca is looking more deeply and broadly than many other specialists in this area. She sees diversity in terms of three concentric circles or layers and is interested in establishing the different tools needed to train people at these different levels. On the outer layer, she says, are the marketing and communications activities companies put in place around diversity, while the central layer concerns more practical issues such as encouraging work-life balance, providing maternity leave or accommodating employees with a disability. At the inner core is what culture and gender can bring to the business. It is this inner core Prof de Anca finds most compelling and is what she believes brings the most value to those companies that get it right. “You can have a flexible place to work, and you need marketing, but if you want to really learn about diversity you have to go deeper”, she says. And for the Spanish-born professor, diversity means more than simply gender or ethnicity. It also encompasses personal characteristics. “Just because you have a woman on the board, doesn’t necessarily mean you have sensitivity”, she says. Prof de Anca also believes that her work is filling a gap between a strictly academic approach to diversity and the hands-on diversity training conducted by consultants and in-house corporate learning departments. “At business schools, we can give more depth to what corporations are doing but we also need to take on board more of the practicality that corporations and consultants use in their teaching”.